What is Pattern Video?
Long story short, we take the content that already exists on your website and create quality, search engine optimized videos.
You can do a number of things with these videos. Upload them to your website for a professional and entertaining approach to your content. This also boosts your rankings and keeps your customers on your website for longer.
Or, take advantage of the second largest search engine on the Internet: YouTube. By creating a YouTube channel and regularly uploading SEO optimized videos, you’ll be tapping into an entirely new and booming traffic stream.
SEO and HD Video Content
Here’s what that means:
- Video scripts based on the content of your website
- Search engine optimization through added keywords
- Professional narrator
- Quality imagery and high definition video content
- A call-to-action at the end of every video
- Guaranteed quality video export so your video maintains high definition
How Does It Work...
When you purchase Pattern Video, we’ll ask you to include a few items such as a link to your website or the specific webpage that you want to be turned into a video. We’ll also ask for your company’s logo, any ideas for video content or keywords and phrases you would like to use, as well as any imagery or existing video footage your company might want to include.
The first thing we’ll do is scan your content for existing search engine optimization as well as gather content that will be turned into video script. Next, we’ll film and edit the video, including all graphics and voiceovers. Although the lengths of the video will vary based on the content you want included, the maximum time limit of our films is five minutes.
Once the video has been produced, we will export the HD video in the highest quality possible. Then, it’s ready to use on your YouTube channel, website, or any other place you may want to upload it. Along with your SEO video, we’ll also suggest optimized tags, titles, and descriptions.
Frequently Asked Questions
How do I get started?
We just need the URL of your company’s website or any other anchor texts your company uses. If you need a blog post written, you can check out our Pattern Blogger service!
What should I provide when placing an order?
Click here to check out our sample order form.
How do you create the video footage?
We create original video footage as well as use stock images from a number of sources for our B-Roll footage (in case you were wondering, this is when the main video cuts away to related imagery). We only use imagery relevant to your business, industry, and goals. The sources we use are 100% reputable and contain thousands of image options.
And of course, if you have any imagery or video you would like to be included, we’re happy to use it!
How much original content do you need from me? Is there a minimum?
That depends. How long do you want the video to be? The short answer is the more content you provide, the longer the video (but we won’t film any longer than 5 minutes). For example, if your content is 300 words or fewer, we are typically only able to make a video that is 2 minutes long. However, it’s not necessarily better to give us a ton of seed content. If you provide us with 5,000 words, we’ll have to cut it down to fit into a video script.
Are you able to create how-to videos?
The videos we produce are for search engine optimization. For this reason, we don’t do how-to videos. However, if you have footage of someone using your product, we could incorporate that into the film. Just send it over when you first purchase Pattern Video.
Can the video be over 5 minutes?
Unfortunately, no. We’ve done a lot of research on this, and we’ve found that 5 minutes is typically the length that viewers will watch a video. Any longer, and they’ll stop watching. In addition, films over 5 minutes take longer to write, film, edit, and produce. Our company is not able to accommodate these video lengths at this time.
I prefer the spokesperson for my brand to be a male 🙋♂️ (or a female 💁♀️). Am I able to make that request for my film?
Absolutely! You’ll see on the order form that you can choose which voice you prefer: male or female. You can also choose how you want the spokesperson to be dressed. Beyond that, though, we aren’t able to provide certain attributes such as age, hair color, ethnicity, etc.
Would you be able to include original pictures or my company’s logo in the video?
Of course! At the very least, we want your company’s logo. The videos tend to be more personalized when you are able to send us pictures or videos of the product, for example.