What is Pattern Local?
Did you know most local SEO services fail? Not us. We’ve made local citation building our obsession.
We start with data, data, data. We gather data by crawling thousands upon thousands of top ranked Google+ websites.
- Backed By Data: We crawl thousands of websites and spend almost as many hours testing.
- Customized: We build our campaigns from scratch based on our client’s industry, needs, and location.
- Transparency: You receive a thorough, easy-to-read report to complete your order. And everything we create belongs completely to you. That means logins, profiles, articles…
- Auditing Citations: Sometimes, citations need fixed. 🔧 We’ll find them, fix them, and you’ll benefit locally for it.
- Real Citations: Nothing spammy, weak, or thinly-veiled about the citations we provide. This boosts your authority with Google.
- Local Ranking: We’re in it for the long game.
- Link Building: We set you up to integrate other SEO tools and strategies such as link building.
We can’t stress enough the importance of auditing when it comes to your Local SEO ranking. Consistency is the name of the game which is why we start the process with a full citation audit.
A lot of (cheaper, less effective) companies tend to skip this step, which makes zero sense. Although the process takes time and we comb through a lot of data, finding incorrect citations and correcting them is one of the best things you can do for your local ranking. We provide the results of your audit in a thorough report, with a catalogue of incorrect citations as well as suggestions for how to repair them.
Creating Local Citations
Local directory citations are far and away the most important part of local SEO.
With that said, we comb through directories and submit to the ones associated with your industry and target audience. We don’t choose just any directory though. They have to be the best, and we determine that through a three-tiered approach.
- Tier 1: Discovering EGO directories – These are the directories with a lot of traffic. They’re popular and have a lot of authority because of their traffic.
- Tier 2: Examining opponent directories – We look at the competition to determine what keywords and citations are used and how effective they are for your competitors.
- Tier 3: Combing opponent review directories – We sort through opponent review directories to determine which directories are most trusted by Google.
After we go through this three-tiered approach, we help you through the process of claiming directories for your business. Each company has its own process for claiming, so we determine those steps and send that information to the client (just a head’s up–a phone call is sometimes part of the verification process). Then, we put together a report that is easy to read and includes all your login information.
It’s easy to do directory submissions but they aren’t always the most effective on their own. By adding geo-tagged photos, videos, and other rich media to your citations and links, you’ll increase the effectiveness of your directory submissions.
Let us create a video for you! With sleek designs and an easy-to-understand message, attractive music and photos, as well as optimized content, you’ll boost the effectiveness and authority of your citations in no time. We not only create the videos, but we go ahead and submit them to video hosting sources for you as well.
We’ll ask you to give us ten images that are related to your brand and industry. We take those images, clean them up, upload them, then add geo-meta data. After all that, we send them to hosting sources which in turn create legitimate links and citations.
Social Media Citations
Social media has absolutely exploded in the past ten years. 🤯 It’s time for your company to take full advantage of it!
We start by finding the best and highest authority social media sites to create social citations. We individually and manually create submissions, including media such as geo-tagged photos and videos. As always, the goal of this is higher authority from strong links and citations.
How Does It Work...
We manually audit your existing citations to see if there are any inconsistencies across the web, or directories that you already have. This helps avoid any duplication.
We use multiple strategies to create a custom list of target directories, then our team manually creates the citations.
We deliver a thorough report with all work done, including logins to all the properties.
Detailed Citation Audits
It’s easy to mix up citations and that’s a big no-no when it comes to local SEO.
If we asked you which of your citations are legitimate and which are missing or incorrect, would you be able to answer? Don’t worry if you can’t–we make it easy with Pattern Local Citation Audit. We comb the Internet to find those pesky citations and create a report which includes:
- NAP Abnormalities: We find differences in your profile and figure out how (or if) it is affecting your local rankings.
- Accurate Citations: Hey! Great news. A lot of your citations are probably fine. We’ll let you know which ones are correct.
- Inaccurate Citations: On the other hand, sometimes you citations aren’t correct. This has a big impact on your local SEO. We’ll help you identify them.
- Data Aggregator Citations: We also scan data aggregators for incorrect citations.