Do you want to find a way to grow your business? Are you eager to get more feedback about your products and services from customers? If you answered yes to the previous questions, you could benefit from business reputation management.
Reputation management is something that’s extremely important for every business to understand and practice. And if you want to learn more about reputation management, you’ve come to the right place.
We’re going to give you the background you need to understand the importance of the practice, and can even give you some tips and tricks to help you get started.
Business Reputation Management 101
Reputation management involves monitoring and reacting to customer reviews, ratings, and online chatter. When you practice reputation management, you think about all aspects of the customer feedback you receive online.
A comprehensive reputation management strategy should involve active listening on every digital platform businesses are available on. This can include review websites, search engines, and social media.
A critical part of reputation management involves dealing with reviews of all kinds. Responding to positive reviews can be just as important as responding to negative feedback.
Some parts of reputation management may include removing spam comments to ensure that your review presence stays clean and organized. Others can involve looking for ways to get positive reviews from happy customers.
In fact, some of the people reading this may already be utilizing reputation management techniques and not fully know it. If you take the time to respond to online reviews, you’re already practicing reputation management!
It may seem strange to devote so much time and attention to feedback and reviews, but the reality is that feedback from your customers matters now more than ever.
Around 90% of all consumers look at online reviews before they decide to visit a business.
A lot of purchasing power relies on a few words people type online. You’ll want to make sure your online reputation reflects the values and positive qualities of your business.
4 Simple Tips For Practicing Reputation Management
Now that you have a little background on reputation management, it’s time to start thinking of ways your business can practice it.
You don’t need to do much to start managing your online reputation the right way. If you’re interested in laying down the groundwork for a comprehensive reputation management strategy, remember to keep these tips in mind.
1. Google Yourself
This tip may sound a little strange, but it’s one of the easiest ways to get an understanding of your current online footprint.
Do a quick search for the name of your business. Be sure to include location-based keywords that can help you find more specific results.
After you do your search, it can be a good idea to make a list of all of the websites you currently have a presence on. See if there are any noticeable gaps and take note of sites you’d think you should be active on.
Be sure to take the time to claim any profiles you have reviews on. This can make it easier for you to respond to reviews and can allow you to update profiles with relevant information about your business and pictures.
2. Take In Information
Now that you have an idea of where you’re currently showing up online, take some time to really dive into the meat of reviews for your business.
Don’t just see if people are giving you positive or negative reviews. Really dig into what people are saying about your business, and see if you notice any patterns.
Do people consistently talk about slow service or rude staff members? Are customers raving about one product while they hardly mention others? Have people made comments about your physical location or decor?
All of the information you read can give you an idea of how your customers currently view your business. You may find areas where you can improve your products or services, or could see where you’re already very strong.
3. Handle Negativity with Grace
Let’s face it, some people can be downright rude when they write negative reviews.
You may feel that some customers were very out of line and made inappropriate comments. It’s possible that you could see their criticisms as invalid, or even assume that they’re making up some of their complaints.
Regardless of how you feel about some of the less than stellar reviews you get, you should make sure that you don’t get too heated or hurt about what some people have to say.
One of the worst things you can do is get defensive or rude to people that leave reviews. It makes you look petty and could give people the wrong idea about your business and brand.
You can always find a way to politely respond to negative reviews, even if you disagree with what they’re saying.
4. Ask for Reviews
If you want to manage your online reputation, you’re going to need to have a pipeline of reviews coming in from customers.
Simply asking your customers for reviews can be an easy and effective way to build up your review numbers. You could always directly ask people for reviews, but there are plenty of more passive ways you can do it.
Consider putting up signage around your checkout counter that reminds people to write a review about their experience. Let people know which platforms you’re active on, and encourage them to talk about their experiences.
Incentivizing customers can always be an effective strategy when you’re working on getting reviews. Offering a discount on your products or services can be enough to pique people’s interest.
Get Expert Help
Business reputation management doesn’t have to be difficult. If you go in with the right background and expectations, managing your brand and business reputation online can be easy.
If there’s one thing we know here, it’s how to expertly manage online reputations. Now that you know about the importance of reputation management, it’s time to get help from experts.
We’re always here to help people with their online reputation. Be sure to contact us today so we can talk about the best way to help your business.