Rumors of link building being “dead” have been circulating for years. Even though the rules that applied to link building in 2003 have changed, and it’s a situation of keep up or get left behind, link building is still alive and more important than ever.
Google has confirmed that links are the number one ranking factor. The company has even gone as far to say that ranking without links is difficult.
Google’s core algorithm is based on links. This is a fact that hasn’t changed since the inception of Google.
It’s important to understand though, not all link building is the same. If you want to find success with your link building efforts, you must do it right. Some of the best link building techniques are found here.
When you implement these tips, you will be well on your way to a successful link building campaign.
1. Ask Nicely
Getting backlinks doesn’t have to be tricky. Even if you have never done it before, it’s easier than you may think.
For example, do you have a family member, friend, colleague, or client with a website or blog? If so, simply ask them for a backlink. Request an in-content link, rather than one in the footer or sidebar.
To get the most bang for your backlink, be sure it’s coming from a website that’s relevant to your niche. If you don’t do this, it won’t have much of an impact and may even be harmful.
2. The HARO Technique
The HARO technique, or Help a Reporter Out, works through a platform designed for journalists and their sources.
While journalists are using this platform to find new stories, you can use it for pitching new stories to the journalists to get more backlinks. You can get started at this website, and once registered, you can begin receiving emails for source requests.
This is an easy way to find authoritative backlinks.
3. Build Relationships
If you want to practice good link building, build good relationships. There are more than a few opportunities for you to find new contacts.
Begin with niche-related communities, social groups, blogs forums, and more. Take the first step and begin contributing by providing relevant and interesting posts and comments, and by providing contextual value to each discussion you take part in.
When you are an active participant in these online communities that are focused on your niche, you can gain some quality backlinks. Even better, you will have access to industry news and connect to some interesting people who share your passions.
4. Blog About Trending or Hot Topics
This is a popular link building tactic. If you create content or a blog around a popular or trending topic, you have the perfect opportunity to get more backlinks.
Because these topics are new, there’s not much information available. If you can capture relevant information quickly, then your blog will become the go-to resource for that topic. This will help you gain a significant number of backlinks from various websites.
5. Write a Testimonial
Using testimonial link building is a win-win situation. There are countless businesses that give you the opportunity to say a few works about the experience you have had when using their products.
This represents a great way for the company to build customer trust. However, it also gives you a new opportunity for a backlink and for potential traffic from the website where the testimonial is posted. Usually, this has a higher approval rate than a standard link request e-mail.
Remember, this is a win-win scenario. The company gets another glowing testimonial to place on their website, and you get a new backlink.
6. Consider Co-Authoring
You can pitch content ideas to various website admins and make the request that you are listed as a co-author on the piece with their other content creators, mentioning the backlink clause.
If you are an expert on the subject, you don’t have to worry about the situation of this-for-that favor dilemma. This is an effective technique because the admin of the website get a quality piece of content and you get a backlink.
7. Create a Quality Guest Post
There are several blogs and sites that will accept and publish your article. Before writing a guest post for a website, you need to make sure of the following:
- The blog or website is relevant
- The article isn’t about you or how great you are
- You focus on quality
- Remember poor articles may cause a bad reputation
Build links that will help your website, and not ones that are going to negatively impact your rank in search results.
8. Turn Mentions Into Backlinks
Every time someone mentions your website or the products you offer, you can reach out to them and ask them to turn their mention into a backlink. However, this is only going to work with websites that haven’t already linked back to your site in their piece.
The Best Link Building Strategies to Use
If you are looking for the best link building strategies and techniques for 2019, then the ones listed should help you get started. By implementing these practices, you can gain more links back to your site and help boost your website’s position in the search engine results pages.
If you aren’t confident in your ability to develop a backlink strategy, then contact us or schedule a strategy call. By doing so, you can get the results you want and acquire more backlinks than ever before.