Today, search engine optimization (SEO) is an essential digital strategy for attracting new customers. SEO can boost your website ranking on search engines like Google. The higher you rank, the more visibility you have with potential customers.
As a store owner, local business SEO can do more than bring these people to your website, though. By focusing on your local customers, you can use those searches to build your business a little more every day.
According to Google, searching with the phrase “near me” have grown by 150% in the span of two years.
More people are looking for local businesses to provide immediate answers and solutions.
Not convinced? Keep reading to discover the seven benefits of adding local SEO strategies for your business!
1. Increase Awareness
People have short attention spans. We see so many digital and physical ads each day that it’s difficult to remember them all. Out of sight, out of mind, right?
With local business SEO, you can get in front of your customers while they’re searching for your product or service. The more times you get in front of your customers, the more likely you’ll stick in their minds.
Local SEO strategies are a free form of advertising. Instead of spending money on digital ads or billboards to boost brand awareness, update your SEO.
Local SEO comes in a lot of different forms, too.
For example, your Google My Business listing takes up a lot of prominent space in a Google search. Your business information will show up on the right side of the screen. Instead of looking at one-liner search results, people will look towards this larger listing.
Your Google My Business listing will show people your:
- Company name
- Phone number
- Business hours
- Customer reviews
You can also add additional snippets to your listing. By taking up this space on a screen, you’re increasing your brand awareness while providing customers with the info they need.
2. Connect with On-the-Go Customers
56% of mobile searches are from users seeking local information. This info includes an address, phone number, and business hours.
People are constantly on-the-go. Why wait to get home and Google from their laptops and desktops? Instead, people can access the info they need while they’re out and about, straight from their phones.
This easy access to information anytime, anywhere, gives you a chance to connect with your customers.
Local business SEO makes it easier for you to reach smartphone users.
By optimizing for local SEO, your Google My Business listing will appear when they search for your product or service. You can also create localized blog posts and website pages to attract these local searches, too.
By connecting with your mobile customers, you can jump on sales before they slip through your fingers.
3. More In-Store Foot Traffic
Three in four people who complete a local search are likely to visit the same store.
That’s right; local business SEO online can increase traffic to your store in person.
When people search online, they’re looking for instant answers. Most of the time, people are already in the mood to shop. They just need a little more information before buying from a new business.
Local SEO can show interested buyers you’re a helpful resource. By posting informative, engaging blog posts, you can show off your expertise. Once people see you have the answers they need, they’ll stop at the store and buy.
People also check online while they’re shopping.
If someone does comparison research while they’re in your store, you SEO-optimized articles can show them why your business is the better option.
4. More Targeted Web Traffic
Getting website traffic is great, unless people are visiting without clicking around.
Inaction on your site can increase your bounce rate, which hurts your SEO ranking.
Using the right keywords for your local business SEO, you can target people most likely to become customers. These are the people who need your product or service. With keywords, you can show up for their searches by matching their intent.
When you focus your SEO on the people most likely to become customers, you’re more likely to turn visitors into new leads.
5. Build Credibility and Brand Trust
One way to increase your local SEO is by having happy customers post reviews.
In addition to increasing your SEO, reviews can also improve your credibility.
When people are on the fence about buying from a new business, they check online. These reviews can reassure interested customers and convince them to make a purchase. As a result, your local business SEO is also building brand trust.
You can also increase your company’s credibility by reaching the top of a search page.
Customers will see your business name at the top of the page. When you rank higher than a competitor, you look like the more credible option.
6. Boost Conversions
Using local SEO strategies, you can help your customers find what they need. Whether it’s the answer to their questions or a link to your e-commerce store, SEO simplifies shopping.
That ease and convenience will keep prospects happy with your service.
Your SEO-optimized content, such as website pages and blog posts, can offer convenience, too.
By creating content that matches search intent, you’re providing people with the information they need. Once they’re armed with that information, they’ll feel more inclined to make a purchase.
7. The High ROI
Local SEO strategies aren’t complicated to start implementing. In a manner of weeks, you’ll have everything you need to start improving your ranking.
The ease of updating your local business SEO means you don’t have to waste money on expensive ads. Instead, you can save money, attract relevant prospects to your website, and turn them into paying customers.
As a result, local SEO is a great option for improving your company’s ROI.
Let's Get Local: 7 Benefits of Local Business SEO
Your customers are around town, searching for a company like yours. Why not reach out to them with local business SEO? Then, you can experience these benefits and more!
Schedule a strategy call today to boost your business with local SEO strategies.