On Page SEO Optimization
Start With Solid Keyword Research
Before we get into on-site optimization you should have done your due diligence and have a list of profitable, target keywords. If you ignore this step, it’s like wondering why your car isn’t going anywhere when you have no gas in the tank.
There are plenty of ways to do keyword research and you shouldn’t overthink the process.
Here are a few posts we made about keyword research:
When you’re building your target keyword list, don’t be afraid of using synonyms. Break your keywords down into groups with similar phrases & long-tail keywords. (we will show you how to use those shortly!)
Optimize SEO Titles, Descriptions, & H1s (But Only Do This ONCE!)
The On Page SEO strategy has changed lately. It used to be that you put your exact match keyword in the URL, title tag, meta description, and your h1 tags.
Google has gotten smarter since then, and that is no longer the case. If you do to much exact matching, Google will penalize your site for over optimization.
Instead, what you should be doing is using synonyms and partial matches to give the page meaning, but you shouldn’t be repeating the same keywords over and over. (This will get you flagged)
For Instance: say you are ranking a page about “Nashville ID home remodeling.” You aren’t going to keep hammering on that one keyphrase in your title, description, and h1..
Instead, replace instances of that phrase with synonyms like…
- “Nashville Tennessee House Remodeling”
- House Renovation
- Nashville home redesign
- Etc, etc
Google has gotten much better at detecting synonyms that users may be searching, so you’ll start ranking for more long tail phrases this way too!
Look at the example below of how Google is handling synonyms now: The image below is a Google search for “Jack Johnson Guitar Chords”
See how the words “tabs” and “chords” are highlighted? This is because Google knows that they are similar searches, even though the keyword searched and the results are completely different.
Google is treating “tabs” and “chords” as the same thing, so this means the more kinds of keywords and variations you have on your site, the better off your rankings will be. Long gone are the days of keyword stuffing.
By using synonyms and other long tail keywords in your title tag, meta description, URLs and h1s you are avoiding over-optimization AND rank for more keywords. This means more traffic and ultimately more sales/leads for your business.
If you have an existing blog, you may want to go back and re-optimize it, this can easily boost your traffic without even adding any more links or content!
Avoid Too Much Keyword Density
The last thing you should pay close attention and we see clients making this mistake over and over, is too much exact match keyword density on-page (basically putting your keyword on your page too many times). You no longer need to “keyword stuff,” which was the standard when I first got into online marketing. Google has gotten much better at detecting, flagging, and ultimately penalizing sites that use this.
The solution to “keyword stuffing” is to go into the on-page text and switch up some of the keywords. By using synonyms and long tail keywords that flow naturally you won’t have to worry about over-optimizing your site.
When you combine these strategies outlined in this article you should see a big increase in traffic. IF however, you find yourself still struggling, because you read all the way to the bottom of this article. If you reach out to us, we will set up a call and walk you through this process.