Everything You Need to Know About Link Authority & Relevance

Everything You Need to Know About Link Authority & Relevance

How do you know what makes a link relevant? What’s OK? What is not OK? After receiving several questions about link relevance, I decided to break down how you should think about link relevancy with regards to your SEO campaign.

The Biggest Misconception? Direct Relevance

The biggest misconception when it comes to link relevance, is that each link you build HAS to be from a domain in your exact niche, market, or vertical.

If you are a “pet groomer” you should only get links from “pet groomers”

This would in theory, provide the highest relevance possible, right?

The problem is that it’s highly unlikely that you will manage to convince all your competitors to link to you. If anything, it would be close to impossible.

So where do you get the good links from?

Look At Market Relevancy over Direct Relevance

A great way to start thinking about where you can potentially get links from are places where your target markets are hanging out online.

For instance, one of our brands is an ecommerce store that sells CBD Oil.

Who is their target audience? People looking for CBD oil, or natural/holistic alternatives for prescription medicine..

So where would these people be online?

They might be looking on:

  • CBD review sites
  • Holistic healing blogs
  • Cannabis related websites
  • Alternative medicine blogs

None of these are “CBD shops” but they are great places to get links from. Why? Well they are exactly where your target market is hanging out.

You can get links from these types of sites by reaching out to them and writing guest posts that mention your brand.

Context Relevance

When you are trying to figure out if a link is relevant or not, you need to understand the context of the link more than any other element.

If you got a link from a CBD link from let’s say, Huffington Post (A DA93 site), would that be bad?

Just because the Huffington Post isn’t a niche relevant as a whole, they still write about business, health, lifestyle, relationships, money, etc.

But if there was an article that was “Top 10 CBD Oils Available Today” and you got a link from that, would it still be good? ABSOLUTELY!

This type of context relevance happens all the time online, and is the most common form of relevancy. These links still great and pass a lot of link juice!

Irrelevant Links: Are They Bad For Your Website?

Google is really big on making sure your backlink profile is perfect. So they would never want you to put irrelevant links on their blog?

Let’s look at some examples straight from Google.

From their webmaster central blog, Google links to Emeril Lagasse’s restaurant on their website.

This wouldn’t really make sense to link an SEO blog to a restaurant.. HOWEVER the context of the article’s topic, it makes sense.

What’s important here to understand is that the context of the link is more important than having a domain to domain relevancy.

Google has gotten smarter about identifying content inside web pages. It can determine if a link is relevant or not for your website.


Getting in-content links is vital to improving your SEO. Just don’t worry too much about getting perfectly relevant links. Think more along the lines of “does this link make sense in the context of what’s on it?” If so – you are doing just fine!

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