Did you know that if done right, Search Engine Optimization (SEO) can drive a 14.6 percent conversion rate?
SEO is paramount for any business to succeed online in 2019 and beyond. A business simply cannot survive digitally without the proper SEO strategy and implementation.
Furthermore, SEO needs to be locally focused.
If your business does not have a local SEO expert, you could be missing out on some serious traffic, and loss of sales. Here’s why you should hire a local SEO expert and why it will benefit your business.
An Overview of SEO
Every company with a website and digital presence should have a broad SEO strategy which is high-level. This means that your basic SEO checkboxes are ticked, your basic keywords are programmed in and your SEO is doing its work. But there’s more to SEO than that.
You need to have a locally-focused SEO strategy to truly succeed.
Locally-focused SEO brings a whole new world to your business’ doorstep. It taps into leads that you may be missing right in your own neighborhood. So without further ado, here are your nine reasons why you need a local SEO expert.
1. Local SEO Expert Knowledge
Google’s algorithm is always changing. Experts in SEO are tapped into these changes and how to use them to your business’ advantage.
For the same reason, you would hire an expert plumber to fix your toilet, the same goes for your SEO.
A local SEO expert will be equipped with the skills and the knowledge needed to stay ahead of algorithm changes. Not only that but they will be able to implement SEO practices that will put your business in front of the eyes of your nearest potential customers.
2. Highly Focused Attention
With a local SEO expert, you’ll be guaranteed focused attention. A local SEO expert will not be focused on large national or global companies, but more focused on their local businesses and their success.
Local SEO experts are generally not suffering from time constraints due to having larger companies to focus on. Local is great because your SEO needs will be prioritized and your strategies will be carried out effectively.
3. Impeccable Understanding of the Market
A local SEO company is most likely to employ locals from your immediate operational area. This means that these employees are from, and live in, the same community that you operate your business in.
Who better to know your target market than the people who live in your neighborhood?
These local SEO experts will have a good understanding of what your potential customers would want to see on your website, and how they will be accessing it. 50 percent of mobile search is aimed at local businesses. Your local SEO expert is going to tap into these users and make it work for you.
4. Incredible Service
As previously mentioned, local SEO companies have a smaller quantity of clients which means that more focused attention will mean better service.
The idea here is simple.
If a company has limited clients, they’ll do anything they can to retain the clients that they do have. In order for a smaller SEO company to grow, they’ll need great reviews from the customers that they currently service.
5. Competitor Analysis
A local SEO expert will not have to perform hours of research to tap into who your competition is, and they’re doing. Someone who operates within your local neighborhood will do a thorough analysis of your competition.
A true local SEO expert will spend time putting together a report and action plan on how to get ahead of your top competitors.
6. Increase Brand Awareness
Ideally, your SEO strategy and tactics should be putting your brand in front of more customers in order to get a better return on investment.
SEO experts will build campaigns to ensure that your online presence grows. Your online brand awareness should grow with the right local SEO expert at your side.
With increased brand awareness, your business is likely to find a higher return on investment when it comes to spending on your digital marketing.
7. Awesome Social Media Strategies
With a local SEO expert that knows your perfect target audience, lives and works within your neighborhood and provides you with local knowledge, you’re sure to get one more thing. That thing: social media strategies that work!
Social media is an irreplaceable tool for companies wanting to improve their local SEO performance. With an expert helping you find local customers you can truly stand out with phenomenal social media tactics.
A local SEO expert will already have strategies on demographics and other factors to ensure your brand is put in front of the right people. They’ll know which social media platforms you need to be on because they’ll already know where your ideal customer spends their online time.
If you’re reaching more people, you’ll definitely be converting more leads. And thus, showing a higher return on investment with your social media marketing.
8. Local Keyword Focus
We’ve all heard of keywords as an integral part of any SEO strategy. But there’s more to it than high-level keywords and product descriptions.
You’re going to need locally-focused keywords to be able to stand out in searches for your immediate geographic location. A local SEO expert will have the knowledge of how to get you onto the first page of rankings when people search for something in your area.
Almost 46 percent of all Google searches are local, this means that your business will show up in these results with the right local SEO expert.
9. Develop a Relationship
Without a doubt, the most important benefit of having a local SEO expert is that you’ll be able to meet in person. This means that you won’t have to deal with strange timezones, or online video calls and emails back and forth.
With a local SEO company, you can meet in person and discuss your requirements and expectations as regularly as you might like.
Face-to-face meetings with your local SEO expert also gives you the opportunity to perhaps go over things you don’t understand and ask the questions about return-on-investment that you have.
SEO is a Journey
Before you dive headfirst into hiring a local SEO expert, we want you to remember something. SEO is a journey, and not a one-stop-shop for a simple solution.
Time will be required for research, reporting and perhaps even adaptation to your initial SEO plan. Keep level-headed, and make sure you’re transparent with your expectations from the start.
If you want to get started on SEO yourself, before you head out to find your local SEO expert, then read this.